AI-POWERED PRODUCT STRATEGY
Figure out what to build. Then build it 10x faster.
Figure out what to build. Then build it 10x faster.
Research when you need direction. Workflows when you need speed. Advisory when you need a partner.
Research when you need direction. Workflows when you need speed. Advisory when you need a partner.
Experience working with product teams at
01 // How Baseline works
What used to take months now takes days.
WITHOUT BASELINE
6-week research timelines
AI experiments that don't stick
Findings buried in slide decks
Shipping features without confidence
WITH BASELINE
Insights delivered in days
Systems your team owns and runs
Research that shapes your roadmap
Building what users actually need
WITH BASELINE
Insights delivered in days
Systems your team owns and runs
Research that shapes your roadmap
Building what users actually need
02 // What You GET
Concrete outputs, not vague promises.
Concrete outputs, not vague promises.
Concrete outputs, not vague promises.
User Interviews
User Interviews
User Interviews
Validation Testing
Validation Testing
Validation Testing
Prioritization Frameworks
Prioritization Frameworks
Prioritization Frameworks
Agentic Workflows
Agentic Workflows
Agentic Workflows
Documentation & Guidelines
Documentation & Guidelines
Documentation & Guidelines
Hands-on Team Training
Hands-on Team Training
Hands-on Team Training
03 // The problem
The bottleneck has shifted.
Now AI generates them in hours. Execution isn't the constraint anymore.
But knowing what to build, what users actually need, what to cut, what's worth the investment... that still takes real work. Most teams skip it and end up shipping fast in the wrong direction.
That's the harder problem. That's what I focus on.
Now AI generates them in hours. Execution isn't the constraint anymore.
But knowing what to build, what users actually need, what to cut, what's worth the investment... that still takes real work. Most teams skip it and end up shipping fast in the wrong direction.
That's the harder problem. That's what I focus on.
Now AI generates them in hours. Execution isn't the constraint anymore.
But knowing what to build, what users actually need, what to cut, what's worth the investment... that still takes real work. Most teams skip it and end up shipping fast in the wrong direction.
That's the harder problem. That's what I focus on.
04 // Services
Three ways to work together.
05 // Why Baseline
Agency experience. None of the bloat.
10+ years in product
Shipped at Fortune 500 companies and high-growth startups.
10+ years in product
Shipped at Fortune 500 companies and high-growth startups.
10+ years in product
Shipped at Fortune 500 companies and high-growth startups.
AI workflows since 2022
Not experimenting on your dime. Proven systems that actually ship.
AI workflows since 2022
Not experimenting on your dime. Proven systems that actually ship.
AI workflows since 2022
Not experimenting on your dime. Proven systems that actually ship.
Direct line, always
No account managers or handoffs. I scope it, I do it, I own it.
Direct line, always
No account managers or handoffs. I scope it, I do it, I own it.
Direct line, always
No account managers or handoffs. I scope it, I do it, I own it.
I focus on a handful of clients at a time.
I focus on a handful of clients at a time.
If you're working on something interesting, let's talk.
If you're working on something interesting, let's talk.
06 // Contact
Let's work together
Tell me about your project and I'll get back to you within 24 hours to discuss if we're a good fit.
trent@baselinestudio.design
07 // Common Questions
Everything else you might want to know.
If your question isn't here, just ask.
What makes you different from an agency?
You work directly with me. No account managers, no junior staff doing the actual work. I scope it, I do it, I own it. You get senior-level execution without paying for overhead.
What makes you different from an agency?
You work directly with me. No account managers, no junior staff doing the actual work. I scope it, I do it, I own it. You get senior-level execution without paying for overhead.
What makes you different from an agency?
You work directly with me. No account managers, no junior staff doing the actual work. I scope it, I do it, I own it. You get senior-level execution without paying for overhead.
How involved do I need to be?
That depends on the engagement. Research requires some of your time for interviews and reviews. AI workflows need a few hours per week during implementation. Advisory is designed to flex around your schedule.
How involved do I need to be?
That depends on the engagement. Research requires some of your time for interviews and reviews. AI workflows need a few hours per week during implementation. Advisory is designed to flex around your schedule.
How involved do I need to be?
That depends on the engagement. Research requires some of your time for interviews and reviews. AI workflows need a few hours per week during implementation. Advisory is designed to flex around your schedule.
Who do you work with?
Product teams at growth-stage startups and mid-size companies. Usually teams of 5-50 people who are moving fast but need senior product thinking or help implementing AI workflows without hiring full-time.
Who do you work with?
Product teams at growth-stage startups and mid-size companies. Usually teams of 5-50 people who are moving fast but need senior product thinking or help implementing AI workflows without hiring full-time.
Who do you work with?
Product teams at growth-stage startups and mid-size companies. Usually teams of 5-50 people who are moving fast but need senior product thinking or help implementing AI workflows without hiring full-time.
How quickly can you start?
Most engagements kick off within two weeks. If you have an urgent timeline, mention it in your message and I'll let you know what's realistic.
How quickly can you start?
Most engagements kick off within two weeks. If you have an urgent timeline, mention it in your message and I'll let you know what's realistic.
How quickly can you start?
Most engagements kick off within two weeks. If you have an urgent timeline, mention it in your message and I'll let you know what's realistic.
What's a typical engagement cost?
Research and AI workflow engagements range from $15-30K depending on scope. Advisory is $15K per month. Every project gets a fixed quote upfront.
What's a typical engagement cost?
Research and AI workflow engagements range from $15-30K depending on scope. Advisory is $15K per month. Every project gets a fixed quote upfront.
What's a typical engagement cost?
Research and AI workflow engagements range from $15-30K depending on scope. Advisory is $15K per month. Every project gets a fixed quote upfront.
Do you only do project work?
No. The advisory retainer is designed for ongoing partnership. Some clients start with a project and transition to advisory. Others go straight to a monthly relationship.
Do you only do project work?
No. The advisory retainer is designed for ongoing partnership. Some clients start with a project and transition to advisory. Others go straight to a monthly relationship.
Do you only do project work?
No. The advisory retainer is designed for ongoing partnership. Some clients start with a project and transition to advisory. Others go straight to a monthly relationship.
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in New York