AI-POWERED PRODUCT STRATEGY

Figure out what to build. Then build it 10x faster.

Figure out what to build. Then build it 10x faster.

I'm Trent, founder of Baseline.
I'm Trent, founder of Baseline.

Research when you need direction. Workflows when you need speed. Advisory when you need a partner.

Research when you need direction. Workflows when you need speed. Advisory when you need a partner.

Experience working with product teams at

Research that took a quarter now takes a week. Interfaces that took months now take days. AI collapsed the timeline.

But faster tools don't fix unclear direction. Teams are shipping quicker than ever and still building the wrong things.

The question isn't whether to move faster. It's whether you have the systems to move faster in the right direction.
Research that took a quarter now takes a week. Interfaces that took months now take days. AI collapsed the timeline.

But faster tools don't fix unclear direction. Teams are shipping quicker than ever and still building the wrong things.

The question isn't whether to move faster. It's whether you have the systems to move faster in the right direction.
Research that took a quarter now takes a week. Interfaces that took months now take days. AI collapsed the timeline.

But faster tools don't fix unclear direction. Teams are shipping quicker than ever and still building the wrong things.

The question isn't whether to move faster. It's whether you have the systems to move faster in the right direction.

01 // How Baseline works

What used to take months now takes days.

WITHOUT BASELINE
6-week research timelines
AI experiments that don't stick
Findings buried in slide decks
Shipping features without confidence
WITH BASELINE
Insights delivered in days
Systems your team owns and runs
Research that shapes your roadmap
Building what users actually need
WITH BASELINE
Insights delivered in days
Systems your team owns and runs
Research that shapes your roadmap
Building what users actually need

02 // Services

Three ways to work together.

03 // What You GET

Concrete outputs, not vague promises.

Concrete outputs, not vague promises.

Concrete outputs, not vague promises.

User Interviews

User Interviews

User Interviews

Validation Testing

Validation Testing

Validation Testing

Prioritization Frameworks

Prioritization Frameworks

Prioritization Frameworks

Agentic Workflows

Agentic Workflows

Agentic Workflows

Documentation & Guidelines

Documentation & Guidelines

Documentation & Guidelines

Hands-on Team Training

Hands-on Team Training

Hands-on Team Training

04 // Why Baseline

Agency experience. None of the bloat.

10+ years in product

Shipped at Fortune 500 companies and high-growth startups.

10+ years in product

Shipped at Fortune 500 companies and high-growth startups.

10+ years in product

Shipped at Fortune 500 companies and high-growth startups.

AI workflows since 2022

Not experimenting on your dime. Proven systems that actually ship.

AI workflows since 2022

Not experimenting on your dime. Proven systems that actually ship.

AI workflows since 2022

Not experimenting on your dime. Proven systems that actually ship.

Direct line, always

No account managers or handoffs. I scope it, I do it, I own it.

Direct line, always

No account managers or handoffs. I scope it, I do it, I own it.

Direct line, always

No account managers or handoffs. I scope it, I do it, I own it.

I focus on a handful of clients at a time.

I focus on a handful of clients at a time.

If you're working on something interesting, let's talk.

If you're working on something interesting, let's talk.

05 // Contact

Let's work together

Tell me about your project and I'll get back to you within 24 hours to discuss if we're a good fit.

trent@baselinestudio.design

06 // Common Questions

Everything else you might want to know.

If your question isn't here, just ask.

What makes you different from an agency?

You work directly with me. No account managers, no junior staff doing the actual work. I scope it, I do it, I own it. You get senior-level execution without paying for overhead.

What makes you different from an agency?

You work directly with me. No account managers, no junior staff doing the actual work. I scope it, I do it, I own it. You get senior-level execution without paying for overhead.

What makes you different from an agency?

You work directly with me. No account managers, no junior staff doing the actual work. I scope it, I do it, I own it. You get senior-level execution without paying for overhead.

How involved do I need to be?

That depends on the engagement. Research requires some of your time for interviews and reviews. AI workflows need a few hours per week during implementation. Advisory is designed to flex around your schedule.

How involved do I need to be?

That depends on the engagement. Research requires some of your time for interviews and reviews. AI workflows need a few hours per week during implementation. Advisory is designed to flex around your schedule.

How involved do I need to be?

That depends on the engagement. Research requires some of your time for interviews and reviews. AI workflows need a few hours per week during implementation. Advisory is designed to flex around your schedule.

Who do you work with?

Product teams at growth-stage startups and mid-size companies. Usually teams of 5-50 people who are moving fast but need senior product thinking or help implementing AI workflows without hiring full-time.

Who do you work with?

Product teams at growth-stage startups and mid-size companies. Usually teams of 5-50 people who are moving fast but need senior product thinking or help implementing AI workflows without hiring full-time.

Who do you work with?

Product teams at growth-stage startups and mid-size companies. Usually teams of 5-50 people who are moving fast but need senior product thinking or help implementing AI workflows without hiring full-time.

How quickly can you start?

Most engagements kick off within two weeks. If you have an urgent timeline, mention it in your message and I'll let you know what's realistic.

How quickly can you start?

Most engagements kick off within two weeks. If you have an urgent timeline, mention it in your message and I'll let you know what's realistic.

How quickly can you start?

Most engagements kick off within two weeks. If you have an urgent timeline, mention it in your message and I'll let you know what's realistic.

What's a typical engagement cost?

Research and AI workflow engagements range from $15-30K depending on scope. Advisory is $15K per month. Every project gets a fixed quote upfront.

What's a typical engagement cost?

Research and AI workflow engagements range from $15-30K depending on scope. Advisory is $15K per month. Every project gets a fixed quote upfront.

What's a typical engagement cost?

Research and AI workflow engagements range from $15-30K depending on scope. Advisory is $15K per month. Every project gets a fixed quote upfront.

Do you only do project work?

No. The advisory retainer is designed for ongoing partnership. Some clients start with a project and transition to advisory. Others go straight to a monthly relationship.

Do you only do project work?

No. The advisory retainer is designed for ongoing partnership. Some clients start with a project and transition to advisory. Others go straight to a monthly relationship.

Do you only do project work?

No. The advisory retainer is designed for ongoing partnership. Some clients start with a project and transition to advisory. Others go straight to a monthly relationship.

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in New York