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Baseline Core - Featured on Product Hunt

Turn Claude into your product team.

Research, strategy, specs, design, marketing, and planning that actually sounds like your company. One plugin gives Claude the skills and context to do real product work for your business.

How it works
01

Set up the plugin.

Download the repo, open it in Claude Code, and run /plugin-setup. A five-minute conversation about your business generates your context files. Zip it, upload to Claude, done.

02

Ask it anything.

Research competitors, design user flows, plan sprints, write specs, build prototypes. Every output is grounded in your business context and proven product methodology.

03

Get structured output.

Deliverables your team can actually use. Strategy decks, design specs, sprint plans, positioning docs, all structured, on-brand, and ready to hand off.

What's inside

Everything a product team runs on.

The skills, frameworks, agents, and context that give you the research, strategy, and execution a senior PM would bring. Without the headcount.

Skills(15)

Research, strategy, sprint planning, design, content writing, sales enablement, analytics, and more. Each skill encodes proven methodology so every output is senior-level and consistent.

Frameworks(14)

Proven models for prioritization, research, messaging, decision-making, stakeholder communication, and change management.

Agents(3)

Quality review, research assistance, and context loading. They run in the background to check deliverables, gather market context, and prepare focused briefs.

Context(11)

Identity, voice, product, users, audience, competitive landscape, design, pricing, and more. Loaded automatically so every output sounds like your brand.

15 Skills

Every skill a product team needs.

Strategic Advisory

Roadmaps, prioritization, OKRs, strategic decisions, stakeholder management

Research & Synthesis

User interviews, research reports, competitive analysis, validation testing

Product Communications

PRDs, specs, briefs, stakeholder updates, communication dynamics

Product Design

Wireframes, prototypes, user flows, UI copy, design critique

Product Analytics

Metrics frameworks, dashboards, A/B test plans, data storytelling

Content Writing

Blog posts, newsletters, campaigns, thought leadership

Sales Enablement

Proposals, pitch decks, objection handling, competitive battle cards

Customer Success

Onboarding flows, health scoring, renewal strategies, churn prevention

Project Management

Sprint planning, tracking, retrospectives, risk management

Technical Documentation

User guides, API docs, release notes, information architecture

Visual Communication

Presentations, diagrams, data storytelling, diagramming

Product Marketing

Positioning, messaging frameworks, launch briefs, content strategy

Go-to-Market Planning

Pricing strategy, launch planning, channel strategy, distribution

Thinking Partner

Strategic brainstorming, problem framing, decision support

Skill Building

Create new custom skills and extend the system yourself

What you can do with it

Real deliverables. Not generic AI output.

Every output is grounded in proven methodology and sounds like your company. Here's what teams are building with Baseline Core.

Write a PRD in minutes
Build a positioning brief that sounds like your brand
Plan a sprint with real methodology behind it
Research a competitor and get a structured report
Design user flows with UX heuristics built in
Write a launch plan with channel strategy and timing
Create sales collateral that handles objections
Draft a blog post in your company voice
Build a metrics dashboard spec with the right KPIs
Built for Claude

Hooks, agents, and intelligent routing.

The plugin gives Claude capabilities that a generic integration can't match. Install once and everything travels with you. No project directory required.

Hooks for intelligent skill routing
3 background agents
Output styles
Works across every conversation
/plugin-setup guided onboarding
Not tied to a project directory

Use another AI tool? There's also a CLI version with the same skills and frameworks. It works with Cursor, Copilot, Windsurf, and anything that reads AGENTS.md. No hooks, agents, or output styles.

$ npx @baseline-studio/cli init
View on GitHub →
FAQ
What is Baseline Core?
A plugin for Claude Code and Claude Cowork that gives you a complete product system. 15 skills, 14 frameworks, 3 background agents, and your business context wired into every output. Set it up with /plugin-setup and use it across every conversation. Free and open source.
Who is this for?
Founders and small teams doing product work without a dedicated PM. If you need to research a market, write a PRD, plan a sprint, or hand off specs to engineering, and you don't have someone whose full-time job that is, Baseline is the system.
Does it only work with Claude?
The plugin is built for Claude Code and Claude Cowork. That's where the best experience is, with hooks, agents, and intelligent routing. If you use other AI tools, there's a CLI version on GitHub that works with Cursor, Copilot, and others.
Is it really free?
Yes. Baseline Core is completely free and open source. 15 skills, 14 frameworks, 3 agents, 11 context files, hooks, output styles. All of it. No paid tier, no credit card, no catch.
Built by

Trent Mitchell

Baseline Studio researches how product teams can work better with AI.

If you're building something and want Claude to actually understand your business, try the system. It's free and it takes five minutes to set up.

Get Baseline Core - Free
Contact

Let's talk.

Tell me about your team and what you're working on. I'll get back to you within 24 hours.

trent@baselinestudio.design